The materialization of this new virtual communication platform stems from our assertion that the promotional products industry, and indeed the entire business world, has firmly entered into a new reality...a "new abnormal" if you will.

• Travel apprehensions and issues exist where there were none before
• Trade shows and event schedules have been altered greatly, if not canceled.
• Supplier sales personnel have been trimmed or eliminated in some cases.
• The trend of distributor companies having their sales associated work remotely has accelerated and is expected to continue.

This new set of circumstances poses new difficulties and challenges for suppliers and their outside sales representatives. These challenges call for adaptation and a brand new sales model. That new model is The Soapbox platform.